Karim Kazan

During Lebanon's economic crisis, Puck donated thousands of cream cheese jars to rural women to package and sell homemade preserves - then gave away its own shelf space in Carrefour. Over 20,000 jars sold in two months, 300% income increase. 3 billion impressions across 30 countries.

A radio campaign for McDonald's. What did we do when they released the new chicken wraps? We made chickens…rap.

A 47-second single-take film set in a Lebanese hospital captures the moment the power goes out - symbolizing 47 years of energy crisis.

Music video for Mashrou' Leila's 'Roman', showing empowering Arab women like never before. Women in hijab and colorful abayas dance on an abandoned construction site. Trended #1 on YouTube for a week.

With 5x more Lebanese living abroad than at home, Byblos Bank's Expat Housing Loans campaign targeted diaspora during summer visits - timed to the moment homesickness peaks.

Audio Kultur is the only magazine in the Middle East that promotes musicians and artists. We rigged magazine boxes with cameras and motion sensors to blast music from underground when people walked by.

For the 100th commemoration of the Armenian Genocide, Audio Kultur's 12th issue was printed in real blood drawn from 5 Lebanese-Armenians.

On Ashura, Shia Muslims draw their own blood in mourning. DSC convinced imams to redirect this act toward blood donation, setting up pop-up stations along procession routes. 655 blood units collected (400% above target), saving 1,965 lives.

Aligned with Pepsi Max's global 'Max your life' strategy. This campaign encourages you to make the most out of your youth and speed up your bucket list.

A few months after launching the brand, we took the category by storm by launching the first fashion runway in the sky through our cabin crew's uniform collection.

Hitachi wanted to increase the sales of their unusually big fridges. So we decided to go after the only possible target: unusually big families.

Since Lebanon never qualifies for the World Cup, people support other nations. When Master Chips came up with different new flavors for different national teams, all hell broke loose.

We placed the Land Cruiser in various rough terrains across different time periods - past, present, and future.

Diet Pepsi could still claim that they could keep a girl slim, even a Botero girl.

Contrary to popular belief, McDonald's get only the freshest fish from under the sea. Here's proof.

A follow-up to the Botero series. And yes it is just an ad featuring a trampoline. But did you notice the feet?